Coverage of this press release:

RAPP & HTEC ALLIANCE HERALDS ARRIVAL OF LOYALTY 2.0

RAPP (formerly WWAV Rapp Collins/Identex) and HTEC - one of Europes largest payment and loyalty solution providers - have announced a pioneering new strategic alliance designed to revitalise loyalty programmes.

The partnership combines leading edge customer insight, marketing and technology to create a new end-to-end loyalty solution.

HTEC and RAPP's groundbreaking new approach combines real-time, trigger-driven operational schemes with insight-led campaign management. The move will revitalise the industries traditional points and prizes loyalty programme which is losing its lustre due to poor operational systems, lack of customer satisfaction, and diminishing returns.

Richard Philips, MD of HTEC Loyalty Division says:

"Loyalty solutions have traditionally focused on the most loyal customers which is not usually where the most return is. A truly successful scheme will engage with the more promiscuous ones, recognising behavioural triggers and communicating relevant messages."

Thomas Funk, CEO Global Data Solutions, RAPP, comments:

"Our partnership with HTEC marks a new era in loyalty marketing. For the first time, clients can buy into a truly one-stop solution where marketing, data management and IT work hand in hand to deliver increased ROI through insight-driven loyalty strategies. This is Loyalty 2.0."

For a downloable version of our official press release, please click here.

FOR FURTHER INFORMATION PLEASE CONTACT:

HTEC - Janet Barraclough on T: 02380 689 200
or alternatively marketing@htec.co.uk

RAPP - Thomas Funk on T: 02087 358 000
or alternatively please take a look at their website www.rappcollins.com

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